Welcome to the Master International Blog

Our employees regularly blog about topics related to HR, testing, recruitment and employee development.

  • Get to know your employees to the same extent that you know your customers

    For a long time, we have known how important it is to truly know our customers, their necessities and what makes them buy products. It is fascinating how much information about your customers can be obtained from data. One example is Amazon that knows their customers better than their customers know themselves. They make use of predictive behavior, machine learning and so forth. We have only seen the tip of the iceberg within this area of customer analysis. 
  • Are you truly objective when recruiting?

    Without a doubt, you do your best when recruiting. You thoroughly consider who the best candidate is, the job that needs a new employee and whether the candidate will fit the existing team. Additionally, you might consider what qualifications are held, which personality is preferred and maybe also their cognitive potential. You also check their references. However, is your recruitment process truly objective, even after all the considerations mentioned above are made?
  • Izabela Jakobsen, Senior Commercial Advisor at the Danish Embassy in Poland, comments on the OPTO certification process

    We understand that our customers and partners are busy, constantly there are things going on. We have adapted to that way of life with the certification process for our latest test, OPTO. Within 1 day you are certified and ready to use the digital assessment tool in your HR processes.
  • SOS Children’s Villages Denmark – CSR Initiative

    Master Value(S) people. We believe in human potential and want to help individuals as well as organizations develop their potential. We are the specialists, we develop tools that help people all around the world discover their potential and learn how it can be further developed in the future. There are hundreds of non-governmental organizations, every day dedicating time and resources towards making this world a better place. We admire and respect the people that daily sacrifice everything to help others. It would be wonderful if we could start our own NGO and help people around the world, but this is unrealistic since we are nothing more than amateurs in this regard. We prefer to leave that aspect to the professionals. Therefore, we have initiated a partnership with SOS Children’s Villages Denmark.
    Category Development
  • Creating equal opportunities in Namibia

    One of the first things you notice when walking up and down the streets of Katutura, Namibia is the number of children roaming the streets without a defined purpose. These are the street children of Katutura, Namibia.
    Category Development