Welcome to the Master International Blog

Our employees regularly blog about topics related to HR, testing, recruitment and employee development.

  • Get to know your employees to the same extent that you know your customers

    For a long time, we have known how important it is to truly know our customers, their necessities and what makes them buy products. It is fascinating how much information about your customers can be obtained from data. One example is Amazon that knows their customers better than their customers know themselves. They make use of predictive behavior, machine learning and so forth. We have only seen the tip of the iceberg within this area of customer analysis.